We are a global brand family that breathes culture and speaks social media. Fusing technology with creativity, we’re shaping the brands that inspire a new generation of consumers.


Our Philosophy

We’re not like most start-ups. We work hard, but care more about “building things” than “breaking things”. Collaboration, not hierarchy. Respect, not competition. We’ve built our inclusive team on this bedrock, and foster innovation at all levels because we know it leads to the next big idea. Results are great, and we’re growing from strength to strength. But we’re even more proud of our reputation and relationships, and love getting referrals from our trusted network.


“Our passion is in discovering the small patterns that lead to big change across industries - we’re excited about the future”

— julian reis, FOUNDER



Social media is the pivot-point in all we do. We live channels and breathe platforms; we dream streams and wake to the sound of the “share” button. It’s more obsession than profession, and we’ve built a trusted network of thousands of KOL’s that live it too.

With them, we can anticipate and react in real time to connect brands and consumers, at exactly the right moment. We believe in tastemakers and content partners who don’t just influence – they resonate.


Meet our Brands

Focusing on Beauty and Wellness Categories in China and Beyond